Custom domain URL shortener
Short links on your own custom domain. go.yourbrand.com, connected in minutes.
302.sh is a custom domain URL shortener: connect a subdomain like go.yourbrand.com with a couple of DNS records — TLS is provisioned automatically — and every link you shorten carries your brand, with the same 90-day analytics, QR codes and smart routing as links on 302.sh.
How it works
Three steps to branded links
Add a subdomain you own
Pick something like go.yourbrand.com or links.yourbrand.com and add it on the Domains page of your dashboard. Subdomains only for now — no apex setup to wrestle with.
Point its CNAME at 302.sh
We show you the exact records to add at your registrar: a CNAME for routing plus a TXT record proving ownership. Verification runs automatically — DNS changes typically propagate in 1–15 minutes.
TLS is handled for you
The moment your domain verifies, a certificate is issued through Cloudflare and renewed automatically from then on. Your branded links are served over HTTPS with zero certificate work.
Why bring your own domain
Your links, unmistakably yours
Your brand on every link
go.yourbrand.com/launch reads as you, not as a generic shortener. Branded short links build trust with the people clicking them — your audience sees your name before they tap.
Automatic HTTPS
Certificates for your domain are provisioned through Cloudflare when it verifies and renewed automatically after that. Nothing to buy, upload, or remember to rotate.
A two-record DNS setup
One CNAME, one TXT — added at your registrar, verified automatically. The dashboard shows a live status and a re-check button, so you're never guessing whether DNS has propagated.
Your namespace, your slugs
On your own domain, slugs are yours to name — anything the format allows, as short as 3 characters, with none of the shared-namespace tier gating that applies on 302.sh.
90-day analytics, same on your domain
Clicks on branded links flow into the same dashboard as everything else — a rolling 90 days of click history for every link, on every plan.
Redirects that never stop
The core 302.sh promise holds on your domain too: analytics quotas are soft caps on tracking, never on redirects. Your branded links keep sending people where they should — always.
Plans
Custom domains on every paid plan
Included from the Creator plan at $9/mo — no add-ons, no per-domain fees. Every plan below carries the same automatic TLS and 90-day analytics.
Creator
$9/mo1 custom domain
For solo creators and indie hackers.
Pro
$29/mo5 custom domains
For small teams shipping campaigns.
Business
$79/mo25 custom domains
Growth infra for teams & launches.
FAQ
Custom domains, answered
How do I connect my own domain to 302.sh?
Add a subdomain you own — for example go.yourbrand.com — on the Domains page of your dashboard, then create the DNS records we show you at your registrar: a CNAME pointing at 302.sh plus a TXT record that proves ownership. Verification runs automatically, and DNS changes typically propagate in 1–15 minutes. Once the domain shows Active, every short link you create on it just works.
Do I need to buy or manage an SSL certificate?
No. When your domain verifies, a TLS certificate is provisioned for it automatically through Cloudflare, and it is renewed automatically after that. Your branded links are served over HTTPS with no certificate to buy, upload, or rotate.
Can I use my root domain, like yourbrand.com?
Not yet — custom domains are subdomains only for now (go.yourbrand.com, links.yourbrand.com), connected with a simple CNAME record. Apex domains need a different DNS setup and aren't supported yet.
Which plans include custom domains?
Creator ($9/mo) includes 1 custom domain, Pro includes 5 custom domains, and Business includes 25 custom domains. The Free tier doesn't include custom domains — links on your own domain start at $9/mo, with no per-domain add-on fees.
Do analytics and routing work the same on my domain?
Yes. Links on your own domain get the same rolling 90-day click analytics, the same QR codes, and the same smart routing rules your plan includes as links on 302.sh. And redirects are never capped on any tier — your branded links keep working even if you run past your monthly analytics quota.
Can I choose my own slugs on my domain?
Yes — it's your namespace. On your own domain you can name links anything the slug format allows, as short as 3 characters, on any plan with a custom domain. The tier-based minimum slug lengths only apply to custom slugs on the shared 302.sh domain.
Related
Put your links on your own domain.
Connected in minutes, HTTPS included.