Features
URL shortener features. Nothing you don't need.
302.sh is built for the link you'll share twice — fast, honestly priced, and free of the enterprise bloat you'd expect from a Bitly invoice.
Sub-30ms edge redirects
Served from Cloudflare's global network. Redirects stay up even when your monthly analytics quota is exhausted — never blocked for billing reasons.
90 days of useful analytics
Clicks over time, country, device, referer. Every plan, including Free. No 7-day teaser to push you to enterprise.
Smart routing, built in
Send the same short link to different destinations by device (iOS, Android, tablet, desktop), country / region / city, referer, or time of day. Most-specific rule wins, with a clean fallback.
A/B split testing
Run weighted A/B tests on any short link. Sticky per visitor via a 30-day cookie, so the same person sees the same variant — measure conversion, not noise.
Password-protected links
Lock any link with a password. The target stays hidden from crawlers and direct hits — visitors see an interstitial first.
Click cap with fallback
Set a hard click ceiling on a link, then route every visitor after the cap to a sold-out page, waitlist, or evergreen URL. Useful for limited promos and giveaways.
QR codes on every link
Download a high-resolution QR for any short link — useful for print, packaging, and event swag. No extra tier, no watermark.
Bring your own domain
Point a subdomain like go.yourbrand.com at 302.sh in a couple of DNS records — Cloudflare provisions the TLS cert automatically and your short links inherit your brand.
Phishing & malware screening
Every new destination is checked against Google Safe Browsing on create. Flagged links get an interstitial warning so your audience — and your domain — stay clean.
Bulk CSV import
Drop in a CSV exported from Bitly, Short.io, Rebrandly or a spreadsheet. We map the columns, dedupe by slug, and hand you a failed-rows CSV if anything trips.
Honest, public pricing
Limits, retention, and prices are documented in our spec — no "contact sales" wall for basic numbers. Free forever for 50 links.
Real API, not an upsell
Create and manage links programmatically without unlocking an "Enterprise tier". The same endpoints power our own dashboard.
Privacy-first by default
We aggregate, never sell. Analytics retention is bounded at 90 days on purpose — short enough that we can't build a profile on your visitors.
See it live
Want to poke around first? No sign-up required.
Tour the dashboard with six real-world scenarios — campaign traffic, geo breakdowns, QR-driven conversions — using fully populated demo data.
How we compare
Side-by-side with the usual suspects
Bitly, TinyURL and Rebrandly are great — they're also priced for enterprises. Here's the same picture, drawn honestly.
| 302.sh | Bitly | TinyURL | Rebrandly | |
|---|---|---|---|---|
| Free-tier links | 50 | 5 / mo | Unlimited (no analytics) | 10 / mo |
| Unlimited clicks (every tier) | Yes | Yes | Yes | Yes |
| Free analytics events / mo | 2,000 | None | None | Unlimited (6 mo retention) |
| Analytics retention (Free) | 90 days | — | — | 6 months |
| Password-protected links | Yes | No | No | No |
| Custom slug on Free | Yes | No | Yes | Partial |
| Custom domain (paid) | Yes | Partial | Partial | Partial |
| Smart routing (device / geo / A/B) | Yes | No | No | No |
| QR codes | Yes | Yes | Yes | Yes |
| Public API on Free | Yes | Partial | No | Partial |
| Global edge network | Cloudflare, <30ms | US-centric CDN | Single region | Multi-region |
| Cheapest paid tier (annual) | $7 / mo | $10 / mo | $13 / mo | $11 / mo |
| Limits documented publicly | Yes | Partial | Partial | Partial |
- 302.sh
- 50
- Bitly
- 5 / mo
- TinyURL
- Unlimited (no analytics)
- Rebrandly
- 10 / mo
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- 2,000
- Bitly
- None
- TinyURL
- None
- Rebrandly
- Unlimited (6 mo retention)
- 302.sh
- 90 days
- Bitly
- —
- TinyURL
- —
- Rebrandly
- 6 months
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Bitly
- TinyURL
- Rebrandly
- 302.sh
- Cloudflare, <30ms
- Bitly
- US-centric CDN
- TinyURL
- Single region
- Rebrandly
- Multi-region
- 302.sh
- $7 / mo
- Bitly
- $10 / mo
- TinyURL
- $13 / mo
- Rebrandly
- $11 / mo
- 302.sh
- Bitly
- TinyURL
- Rebrandly
Competitor data compiled from each provider's public pricing page. Verify before relying on it for procurement — the link-shortener market re-prices often.
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