Branded short links
Branded short links that say something. Not a string of random characters.
302.sh turns every URL into a branded short link with a slug you choose — 302.sh/your-campaign — and, when you're ready, a domain you own. Readable, memorable links that carry your name, each with a QR code and 90-day click analytics.
From random to branded
Three levels of link branding
A branded short link has two ingredients: a slug you choose and a domain you own. You can add them one at a time.
302.sh/aB3kQ7Short, but random and anonymous — nobody can read it aloud or trust it at a glance.
302.sh/spring-saleA slug you choose. Readable, memorable, and available on every plan — Free included.
go.yourbrand.com/spring-saleThe full vanity URL: every click reinforces your name instead of a shortener's.
Why brand your links
Make every link recognizably yours
Custom slugs on every link
Swap random characters for words: 302.sh/spring-sale instead of 302.sh/aB3kQ7. Free includes 5 custom slugs a month (6+ characters); paid plans make them unlimited with shorter minimums.
Your domain, your brand
Point a subdomain like go.yourbrand.com at 302.sh with a CNAME record and your short links inherit your name — available from the Creator plan at $9/mo.
Trust that earns clicks
People hesitate over links they can't see inside. A meaningful slug on a recognizable domain signals the link is genuinely yours and safe — and links people trust get clicked more.
QR codes on every link
Download a high-resolution QR for any short link — print, packaging, event swag. No extra tier, no watermark. The poster and the link share one branded address.
Same address, new destination
Every link answers with a temporary 302 redirect, so you can re-point a branded link whenever you like — the address people saved, printed, or memorized never changes.
90-day analytics included
Clicks over time, country, device, and referrer on every plan, including Free — so a branded link in an email or on a billboard is fully measurable, not just pretty.
The domain half
Ready for links on your own domain?
Custom slugs work the moment you sign up. When you want the whole address branded, connect a subdomain with a single CNAME record — automatic TLS included.
FAQ
Branded links, answered
What is a branded short link?
A branded short link is a short URL that carries meaning instead of random characters — a custom slug you choose, like 302.sh/spring-sale, ideally on a domain you own, like go.yourbrand.com/spring-sale. Both parts make the link readable, memorable, and recognizably yours before anyone clicks.
What is the difference between a custom slug and a custom domain?
The slug is the part after the slash; the domain is the part before it. A custom slug turns 302.sh/aB3kQ7 into 302.sh/spring-sale. A custom domain replaces 302.sh with your own subdomain, so the whole address reads go.yourbrand.com/spring-sale. You can use custom slugs on their own and add your domain when you want full branding.
Do I need a custom domain to create branded links?
No. Custom slugs work on the shared 302.sh domain on every plan — Free includes 5 custom slugs a month (6+ characters), and paid plans make them unlimited with shorter minimums. Connecting your own domain is a separate upgrade, available from the Creator plan.
Can I change where a branded link points after I share it?
Yes. Every link answers with a temporary 302 redirect, so you can re-point the destination at any time while the address people saved, printed, or memorized stays exactly the same.
Do branded links really get more clicks?
People hesitate over links they can't read. A branded link shows a recognizable name and a meaningful slug, which signals it's genuinely yours and safe — and links people trust get clicked more. There's no universal uplift percentage that honestly applies to every audience, but trust and readability are the whole reason branded links exist.
Does every branded link get a QR code?
Yes. Every short link on every plan — Free included — ships with a downloadable high-resolution QR code with no watermark, so a printed poster and a shared link can carry the same branded address.
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